ANTHEM San Francisco

MARKETING MANAGEMENT

ANTHEM is the Bay Area’s premier destination for fine home furnishings and luxury goods. More than just a home store, ANTHEM is a reflection of timeless San Francisco design, offering carefully curated pieces that transform any space into a sanctuary.

With five stunning locations across the Bay Area - from Presidio Heights to Healdsburg - each ANTHEM store is designed to inspire. Whether catering to discerning designers, homeowners, or those simply passionate about interiors, ANTHEM provides an immersive shopping experience that blends luxury with approachability.

But as their retail presence expanded, they were looking to increase their reach, drive more store traffic, and grow the online side of the business. That’s where Honey & Hive came in.

Living room with a gray couch, throw pillows, and a blanket, a brass coffee table, decorative black bowl, framed mirror, two table lamps, shelves with decorative items, and a potted orchid.

positioning ANTHEM as the destination for inspiration

Stacked white ceramic bowls and plates with a blue hydrangea in a flowerpot on a wooden table.
Stylish bedroom with a tufted headboard, neutral-toned bedding, two lamps on nightstands, a modern art piece on the wall, pillows stacked on a shelf, and a potted plant near a window.

ANTHEM was growing steadily, but they were ready to take their business to the next level. While their in-store experience was unmatched, they wanted to expand their online presence, bring in more foot traffic, and launch new programs to create additional revenue streams.

They needed a team to strategically market their offerings, manage key partnerships, and build a sustainable online growth strategy.

A wooden table set with clear glassware, including wine glasses, champagne flutes, and large glass bowls, alongside stacks of plates and dark bowls in sunlight.

the services behind the growth

Honey & Hive became ANTHEM’s dedicated marketing partner, supporting both their in-store and online growth through:

  • Expanding ANTHEM’s digital presence and engagement.

  • Running targeted campaigns to drive both in-store and online traffic.

  • Launching and growing revenue-generating initiatives, including Real Estate Professional Partnerships, the Wedding Registry, and the Accessorizing & Furnishing Service.

  • Producing high-quality content and visuals to elevate the brand like post cards, business cards, and more.

  • Driving sales and retention through strategic email campaigns.

  • Enhancing the online shopping experience and optimizing performance.

  • Securing media placements to increase brand awareness.

real strategies. real impact. real results.

  • Online sales increased by 42% over the past year

  • 263,000 online sessions in the last year (up 18%)

  • Launched three new revenue-generating programs

  • Grew Instagram following from 3,000 to 7,000

  • Opened two new store locations in the Bay Area

  • Hit their first $1 million month

A man in glasses and a woman smiling indoors, standing side by side.

Kirk Loevner
CEO of ANTHEM San Francisco

“We have been working with Honey & Hive for several years, and they have been an invaluable asset to our team. They are highly marketing-savvy, detail-oriented, and incredibly versatile. They expertly manage our email marketing, online advertising, local events, and a wide range of other marketing initiatives. Their strategic approach and dedication make them more than a contractor or consultant—they are a true marketing partner.”

ready to thrive with the hive?

If you’re looking to expand your reach, increase sales, and build a marketing strategy that drives real results, let’s talk.