Cook’s PlayBooks

THOUGHT LEADERSHIP

Cook’s PlayBooks is your go-to resource for actionable strategies, proven frameworks, and expert insights designed to help leaders scale startups, solve complex challenges, and inspire growth. Whether you’re navigating Series A funding, managing a team, or preparing for an IPO, these PlayBooks will equip you with the tools to succeed.

Built from decades of experience in Silicon Valley—working with startups like Mozilla, Intuit, and Netflix—Cook’s PlayBooks delivers curated frameworks and templates that connect Strategy, Structure, and Execution to drive measurable outcomes.

To expand his audience and turn his expertise into a scalable business, Jim Cook needed a system for content distribution, audience engagement, and brand building.

That’s when he brought in Honey & Hive.

Two speakers at a conference podium, addressing an audience.

the marketing play that changed the game

Group of people dining at a long table in a dimly lit restaurant, with presentation screens in the background.
Man holding a microphone and gesturing with his hand

When we first connected with Jim Cook, he had a clear goal: share his 30+ years of expertise through LinkedIn and Substack while establishing his PlayBooks as must-have resources for startup leaders. But without a structured system, or the time and resources to manage content distribution, branding, and audience engagement, his insights weren’t reaching the people who needed them most.

He needed a team to bring consistency, strategy, and execution to his marketing efforts.

A man speaking at a podium with a microphone in a conference room, smiling, with a woman sitting beside him and audience members visible in the foreground.

the services behind the growth

Honey & Hive became Cook’s PlayBooks’ dedicated marketing partner, helping to scale its reach and impact. Our work has included:

  • Editing, formatting, and distributing high-value leadership content.

  • Refining writing for clarity, structure, and engagement.

  • Designing compelling visuals for LinkedIn and Substack.

  • Growing LinkedIn presence and engagement.

  • Strengthening audience retention and conversions.

  • Developing an online home for his coaching services.

  • Creating a cohesive identity across all platforms.

real strategies. real impact. real results.

  • 565,848 LinkedIn impressions (up 10,342%) in 6 months

  • +597 LinkedIn followers since June 2024

  • Increase in signed coaching clients and speaking engagements

  • 852 Substack subscribers and growing as of March 2025

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Jim Cook
Author, CEO, and Founder of Cook’s PlayBooks & BenchBoard

"Honey & Hive helped transform Cook’s PlayBooks from a collection of insights into a structured, engaging brand. Their content editing, distribution strategy, and audience-building efforts have allowed me to focus on writing and coaching while seeing real growth in engagement, subscribers, and professional opportunities. If you want to build your brand and grow your business, I highly recommend Honey & Hive."

ready to thrive with the hive?

If you want to share your expertise, grow your audience, and turn your insights into business opportunities, let’s talk.