COMMUNITY ACTIVATION & MARKETING MANAGEMENT
Menlo College
Menlo College is a small but mighty institution dedicated to shaping the next generation of business leaders. With a tight-knit community and a strong alumni network, Menlo prides itself on fostering lifelong connections between graduates and the college. But as the school sought to expand its alumni engagement efforts, they needed a fresh, strategic approach to increase participation and build excitement around their initiatives.
That’s where Menlo College Alumna and Honey & Hive founder, Caitlin, and her team came in.
a four-year partnership driving alumni engagement & institutional growth
In 2021, Menlo College’s Marketing and Communications team was looking for additional support to enhance alumni outreach and event engagement. While they had a strong community, they needed a dedicated partner to bring structure, strategy, and execution to their efforts—ensuring that alumni not only stayed connected but actively participated in events and initiatives.
They needed an approach that would blend communications, marketing, and event planning into a cohesive strategy to strengthen alumni relationships.
Over the last four years, Honey & Hive has worked closely with Menlo College on a variety of projects and campaigns aimed at deepening alumni engagement and increasing institutional visibility. This partnership has included specialized initiatives such as the 50 Years of Women at Menlo campaign, Centennial Celebration efforts, annual alumni giving and engagement campaigns, and signature alumni events and reunions.
the services behind the growth
Honey & Hive became an extension of Menlo College’s team, helping to shape and execute an alumni engagement strategy that drove meaningful results. Our work included:
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Crafting newsletters and social media content to increase engagement.
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Coordinating event logistics, vendor management, and marketing materials.
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Managing registration and alumni engagement for seamless execution.
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Developing initiatives to boost alumni participation in events and programs.
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Creating cost-effective promotional materials to maximize reach.
real strategies. real impact. real results.
Saybah Pittman
Director of Marketing and Alumni Engagement at Menlo College
"Our partnership with Honey & Hive began in 2021 when we sought additional support for our Marketing and Communications efforts. Working with Honey & Hive was a natural fit, given Caitlin’s deep understanding of our audience and institutional priorities.
What started as a short-term engagement quickly became an essential resource for our team. Honey & Hive played a pivotal role in communications and event strategy—developing newsletters, crafting social media content, and engaging with alumni to build excitement for our initiatives. Their expertise in event planning was especially impactful, from coordinating logistics and vendors to designing cost-effective promotional materials. With their on-site support managing registration and alumni engagement, our events saw record-breaking attendance and a noticeable increase in volunteer participation.
Even as our long-term contract ended due to institutional constraints, we continue to collaborate with Honey & Hive on key campaigns. Their strategic insight and dedication make her an invaluable partner in strengthening our alumni engagement and marketing efforts."
ready to thrive with the hive?
If you’re looking for a strategic partner to elevate your marketing and events, let’s talk.